I am often asked to provide building portraits to be used in leasing activities. Very often the surrounding areas are not as visually interesting as the subject property. In this case, the photographer has a problem to solve, how to show the subject and minimize the surrounding properties…or at least make the surrounding area more appealing.
I like to take two views of any property, the first, relatively close to the subject to negate any negatives associated with the surroundings. Find a good vantage point and create the image, usually showing the front entrance. The second view is from a distance, looking at the subject property from afar, again, thus negating any surrounding elements.
A third possibility is to photograph the subject property at dusk/dawn when the natural shadowing will help to hide any surrounding detail. This technique works especially well when the building is well illuminated. Having a busy street in the foreground, as seen in this image, helps to add visual interest. This image was commissioned by Tishman Spreyer/New York, the building owner.
If you have a property that you would like to see captured in a well done, professional portrait, please give me a call. I’ll make your building look great! www.larrygatz.com
First, just getting everybody in the same room at the appointed time can be a struggle. Then there is the question of background, props, wardrobe considerations, not to mention hair and make-up. Oh and of course, we don’t have much time, so efficiency is vital. Working with corporate directors, senior executives, lawyers..these are busy executives with limited time for pictures. My crew, stylists and make-up artists thankfully understands this and we are setup and ready to go when the first subject appears. No standing around, no wasted time with us. In the portrait above, the room we used was an empty office in the firm’s building. The baseboard and red carpet, a prop, unrolled as part of our setup. The table, books, sculpture, provided by the firm principles. You need a group portrait? We will make you look great! Call us: larrygatz.com
Great series this past week as the two best major league teams played the 2019 World Series. Houston Astro’s played fabulous, coming back from a 2-0 deficit, taking three games straight. Nice to see a franchise win it’s first World Series title…Congratulations Washington!
Seems like a simple thing, a head and shoulder portrait to accompany your business bio in a conference presentation, for the corporate leadership web page, or perhaps to send out as PR with a new position announcement to trade publications. And sure enough, there are tons of photographers that offer “head shots” at as many price points. But buyer beware…not all “head-shots” are the same. First, the term “head shot” has been used by the acting and modeling industry since forever. The first stop of every aspiring talent is a “head shot”…and every talent agent has a list of photographers that will take inexpensive, quick, “head shots”. These are used to show directors and casting agents what the person physically looks like and gives some idea of how a particular talent may, or may not, fit the director’s idea of the character being cast. These head shots are almost always full face, brightly lit, showing the face structure with a bland background. After all, the director needs to see what the talent looks like…and that is all. A business portrait on the other hand, is a different situation all together. A business portrait, a head & shoulder portrait, an executive portrait, should show a careful, sophisticated attention to detail. The business portrait is more than a simple face picture. A business or executive portrait is not about ego. It’s not about looking tough or sexy. We do business with people we like and are most comfortable with, making that first impression vital. My philosophy for business, executive portraiture is that the individual needs to appear relaxed, confident, knowledgeable and experienced, but perhaps most important, approachable. The subject needs to look like they have it together. Business portraits are about sales…it’s all about sales. Skip the fancy, (busy) background, skip the large print blouse, skip the loud tie. Do not change your hairstyle for the portrait. If you wear glasses and people know you with glasses, by all means wear your glasses. A good photographer knows how to handle distracting eyeglass reflections. Navy is better than black, gray better than tan. If you are unsure about what to wear for your portrait, I recommend involving your significant other in the selection process. After all, they know when you look good. Trust them. Business portraits are best when the subject is well rested, crisp and not rushed. That means mornings for most people, before the fires of business get started burning, before the shirt is wrinkled, before the beard starts to show, before the hair style starts to show the effects of humidity. Speaking of the corporate leadership page, for continuity and design, every executive should be shown with the same background. Keep it simple. (KISS) If you have a need for something special, that can be arranged, but here we are only discussing the everyday business head & shoulder portrait. Prospective customers need to know your company is stable and engaged in whatever industry, business or profession. Take the time to schedule a professional business portrait. The reality is that picking out your wardrobe, suit, tie or blouse may take more time than the actual portrait session. A professional photographer knows you are busy and will not waste your time on set. Our job is to make you look great and then get back to work…creating business.
Larry Gatz is a professional commercial, corporate photographer with over 25 years of experience. For more information or a quote for your corporate photography, contact firstname.lastname@example.org or call 305.775.1635
After hurricane Dorian devastated the Bahamians last week, I thought posting my friend “Fred” would be appropriate. Yes, Fred is Jamaican and not Bahamian, but he’s as close as I have to an island friend. We haven’t heard from him lately, trust he and his family are well, man.
Our friends at Miami Barkhaus, Andreas and Natalie, have decided to take a big walk all the way to Hawaii. That leaves many pooches in Miami wondering where they will now go for daycare. My boy, Weston, pictured in the middle, will miss his friends. We all wish Barkhaus Hawaii much success…and now we have a place to visit in Hawaii!
Usually when one thinks of an aerial of a cruise ship underway, this isn’t the usual vantage point.
Working in the U.S Virgins Islands awhile back, I had the opportunity to capture a Costa Cruise ship entering the harbor. I had arranged with the ship captain the day before, so as not to alarm him. The ship was on schedule and would not pause for pictures. An experienced helicopter pilot is very helpful and one that is also somewhat adventurous and up for something a little more creative can be a lot of fun.
I had a young art director along for the ride, her first in a helicopter. As I recall, all she did was scream into the headset as the chopper dropped down in front of the moving ship and then crabbed backward holding position in front of the forward moving bow. This image was made with a wide angle lens to give some technical info. Needless to say, we were close.
My client Atlas Air Worldwide asked us to document the arrival and deplaning process of a 747-400 at Fort Lauderdale airport. This was a private charter by the Jacksonville Jaguars and we were required to not show any recognizable people…a challenge to cover the activity and not show any faces! I asked my associates, Andriana Mereuta and Brian Szeliga to help photograph the scurry of activity as the deplaning and unloading happens within 15-20 minutes. Two remote cameras were set up to capture time-lapse sequences. This was not on my clients wish list, just a little something I wanted to produce to demonstrate the capability. I’m very happy with the result! Check it out: <https://vimeo.com/308307414>
What a year! We have had several really interesting projects during 2018, but this last quickie stands out for how well everything fell into place. And the weather could not have been better!