A Birth Announcement in 1926

In 1926, my grandmother sent out a birth announcement heralding my father’s birth. It was very classic, white stationary, little blue bow, script.Recently my sister was going through old papers at my mother’s and she came upon this birth announcement…none of us had seen it or even knew the birth announcement existed. Surprise!
But that’s not all, nor is that the significance of this discovery!
Oh, no, there’s more to this story!
Eighty years after my father’s birth,  my graphic designer, Raelene Mercer, comes up with a new logo and branding for my photography business. She selects a type style she feels is cool, one that captures my energy and creative imagination.Check this out…note the type style…look at the “G” and the “z” in particular. Yep, very, very close. What we are seeing is a type font evolving over 80 years. A strikingly similar type face was used for my father’s birth announcement in 1926. Coincidence? Or providence? Or just plain freaky!
I was drawn to the branding, the logo immediately…who knew?
Now I know why….


Published by larrygatz

Larry earned a Bachelors degree from Brooks Institute, majoring in Advertising Photography and his MFA in Photography from Academy of Art University in San Francisco. With more than 30 years of professional experience producing imagery for advertising, corporate annual reports and personal art projects, Larry’s work has been represented worldwide by The Image Bank, Getty Images, since 1987. Active in professional trade associations, Larry is a past President, Treasurer and Director of ASMP South Florida, former vice-president/treasurer, International Board of Directors for StockArtistsAlliance (SAA). During 2010-2012, Larry served as Academic Director for a college photography program in Austin, Texas. He has been involved in photography education since 2004; a member of the Society for Photographic Education. Currently an adjunct professor at three South Florida Colleges. Miami has been his home for the past 20+ years. Always adventurous, Larry enjoys international travel, SCUBA diving, sailing, his BMW motorcycle and his Boxer, Weston, named after the famous photographer.